"Velut luna statu variabilis semper crescis"
The opening verse of the famed Carmina Burana, "like the moon, ever changing, ever waxing", could serve as the motto for the Oenovideo Festival. Now in its 16th edition, the Oenovideo Festival is growing at a rapid pace, while staying faithful to its original intent. Oenovideo still follows its founding principles, which have played a major role in its success:
Meeting place: To provide an opportunity for wine and film professionals to get to know each other, at a time of profound changes in consumers' approach to wine and in how wines and terroirs can best be presented to them.
Diversity: To bring together the various branches of the grape and wine world: growers, producers, institutions and local government, recognizing their differences, without exception, while fostering a spirit of togetherness that celebrates the creative potential of each.
Discovery: To keep in close contact with the vineyard, while retaining the festival's itinerant nature. Each year, cities submit their candidacies, and one is chosen to host the new edition of Oenovideo.
Innovation: To accompany the wine industry in its evolution and to stay in tune with the new global marketplace. Since 2006, the festival has accepted English-language films and put together an international jury. Other new features include the Best of Oenovideo meetings and the Terroirs d'Images photo exhibit, which in 2006 focused on wine country landscapes, in 2007 on the winegrower's craft, in 2008 on animals and flowers in the vineyard and in 2009 on old stones and architectural heritage in the vineyard.